My Video Went Viral. Here's Why

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My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various UKvidrs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully UKvid is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci



19 тра 2019

veritasiumyoutubealgorithmviralhow to go viralmr beastmr. beastmark roberblack ballsctrclick-through rateviews





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Peter Gui
Peter Gui 14 годин тому
Consumers need to have more control over what the algorithm recommends to us as well. If I think of myself as someone who is interested in world events stop main lining me top 10 diy kitchen hacks.
Cliff Seruntine
Cliff Seruntine 16 годин тому
Damn the algorithm! I'll just make quality educational content about the things I am passionate about.
notinlist 17 годин тому
I avoided the shade balls video for months because of the clickbaity title pushed me away from it. Finally I saw the video because it was recommended for me again and again. It was an OK Veritasium video. And I'm a bit annoyed by the fact that earlier it was easier for me to predict the content of a Veritasium video. And I'm a loyal fan, I watch every one of them. Always. Except that clickbaity one. I don't hate the player, I hate the game.
notinlist 17 годин тому
BTW: The swimming in shade balls video was a better thing for me as I had low expectations going in on that.
Albertus Magnus
Albertus Magnus 17 годин тому
I'm filling in space.....repeated would have been just as exciting 😀 ..having a meal...while recording would have been epic..a few beers....on the table..
John Coakley
John Coakley 17 годин тому
The best way for the algorithm to work is to measure number of likes per views and push that content, it's also the simplest....
dCoosh 18 годин тому
I am subscribed, I've ringed the bell, but I want a universal theory of everything not the UKvid theory of blah. (Searches for snail videos)
Narendra Rajcoomar
Narendra Rajcoomar 20 годин тому
You are truly an exceptional teacher, what I didnt realizes I was watching a very boring topic, you made it enjoyable
gelfrog93 21 годину тому
Thank you for being an upfront and honest person with you're viewers. People are often so afraid to say things like this upfront and clearly. Also cudos for the effort in your visual aid display. It was definitely worth it!
Cakson 23 години тому
It is because the UKvid contents are too broad right? But what if it highlights more about the category that it has. Besides the UKvid homepage, UKvid actually has many categorical homepages like UKvid Gaming, UKvid Education, but those pages still less recognizable. What if UKvid could attract more people to visit those pages or maybe increase the recognizability? Could it make the competition fairer? I could imagine that the content creators would compete to satisfy their genre algorithm instead of following the trends and UKvid could add more metrics for different categories that more suitable to the category than generalizing all of them. Just my thoughts though, what do you think?
The sailor
The sailor 23 години тому
Subscribe new video ukvid.net/video/%D0%B2%D1%96%D0%B4%D0%B5%D0%BE-JGQR_WWFzm8.html
AutoTechWorld День тому
Very nice video. Thank you very much for sharing this info 👍
Anym День тому
I mean veritasium you also have to take into consideration that if someone has alot of people they're subbed to, your video might show up less simply by the fact that there are too many vids in the sub box
Anym День тому
Morgz and Elisocray are literally the definition of malicious clickbait lmao
Jonathan Hull
Jonathan Hull День тому
Very Interesting. I am glade you shed a little light on this topic so I can do my part on how to limit my useless intake of 💩on my Thumb nails!! Lol
None View 1
None View 1 День тому
Whats for sure, you get your watch time on this video.
Paul Story
Paul Story День тому
Thanks. Brilliant presentation. My son has a video that’s done 2,000,000 Views and videos that have done 100’s. This explains why.....thanks.
Real Talk With George Show
Real Talk With George Show 12 годин тому
Paul Story brother I don’t get it! Ugh. Too much bs
Kyïv stuff
Kyïv stuff День тому
I like the startup type presentation of this video
Kelvin Chiu
Kelvin Chiu 2 дні тому
For the first time last year, I attended a UKvid meetup in London. I kid you not, for the entire hour I sat there, all they talked about was "the algorithm". Over an hour in, someone finally asked "who's on UKvid for fun?" and only myself and one other put our hands up. I was and still am so disappointed and sad. The community and culture has grossly changed. And I don't blame them, I totally understand it... UKvid has turned into an entertainment platform, rather than a creative one. UKvid prioritizes audiences over creators - because audience brings advertising and advertising brings $$$. What ends up happening? People are making videos for their audience, not for themselves. And as you've so greatly presented and summarised, this is why many "content creators" are sadly burning out.
yeldawashere 2 дні тому
so what is the matrix?
winner winner
winner winner 2 дні тому
jinu title in korean he wont get that trending T_T he should have named his title sexy ukvid.net/video/%D0%B2%D1%96%D0%B4%D0%B5%D0%BE-dzUALQqbARo.html
Northstar America
Northstar America 2 дні тому
This video is informatively intriguing. I was not expecting the depth in your artistic measure how you explained everything, but it makes sense. I appreciate your time and effort with how you put it together. I learned something valuable here!💯
Carla Ferraccini
Carla Ferraccini 3 дні тому
Well... as long as you deliver the click bait in the video, it's fine
Carla Ferraccini
Carla Ferraccini 3 дні тому
Algorithm rewards the videos I hate the most?! the 1h videos about nothing?! Now i'm mad
The Audio Family
The Audio Family 3 дні тому
This was quite interesting
Lucas Wang
Lucas Wang 3 дні тому
lmao mr beast is the goat
Dean Rehder
Dean Rehder 3 дні тому
I watch and enjoy all your videos. I think YT's motivation is dubious at best. I have subscribed to your channel on LBRY and get regular notifications of new stuff. I believe if you keep producing quality videos, you will get the views you deserve, ie people truly interested in the subject matter, and not because of the click-bait thumbnail. Thank you for putting in the effort.
Colten H
Colten H 3 дні тому
“Statistically you are ignorant of everything on UKvid” I love this channel
Gaarp Kobayashi
Gaarp Kobayashi 3 дні тому
Wow! That was awesome video Ve! You nailed the topic!!! Thank you! ...your channel is the only one among dozens I'm subscribing I just HIT THAT BELL for! Really well done:)
Susanta Mahakud
Susanta Mahakud 4 дні тому
No doubt your videos have the content which will last for ever. I wish UKvid find some mechanism to identify and parameterize such contents so that they have certain priority to come above/top. If they are not doing so, soon it is going to become a junk yard. ... Regarding this particular one, I have never thought the flip chart presentation could be so interesting and interactive. I understand the time and effort you have put behind the same. I have seen many of your videos. But this is the one will there in the mind & heart for years. When ever I will speak to my colleague and friends I will ask them to watch this video to know 'How beautiful flip charts could be'. Excellent work. Your dedication is reflecting.
shruti seth
shruti seth 4 дні тому
go for it...
DesolateTree 4 дні тому
Maybe rather than having one whole audience, form an algorithm that can change for different viewer types. I have a select few creators that I want to see all content from. Some (probably most) people use it to find the newest sensational videos. The current algorithm seems to be geared for the latter, as that's where the money will be made for UKvid. That being said, I think most of the complaints are coming from the slower paced folks like myself, who want a consistent experience when getting on the platform. Maybe an algorithm can use more metrics to determine suggestions for an individual, and then increase viewer retention and satisfaction for more people rather than only going for the majority.
Glenn Krieger
Glenn Krieger 4 дні тому
Derek is a naturally good speaker in his own right. However, kudos to Maria Raykova who made the diagrams and flip board for Derek to use. The combination of the two didn't disappoint. Great info. Eye opening.
Troy McCormack
Troy McCormack 4 дні тому
Derek, there comes a point where we get so many notifications in life that they no longer serve their intended purpose. Ive enabled notifications solely for Veritasium. Your content has always been of consistently high quality, and I cant think of a more deserving person to receive my viewing time. Keep up the awesome work.
cloud9land 5 днів тому
I rang the bell 👍🏻
TyrellFM 5 днів тому
You are blowing my mind!
My Son's Mother
My Son's Mother 5 днів тому
You left off something important at the end. The difference between the clear bell and the filled in black bell. The clear bell only showed subscribers some of your videos. The filled in bell shows all videos to that subscriber.
EozTheNew 5 днів тому
The bell gives me a desktop notification every time a new video is uploaded, yes? That's not what I want. What I want is a list, in reverse chronological order (newest to oldest) of all videos uploaded by all the channels I'm subscribed to. This already exists: UKvid URL /feed/subscriptions and now I've checked the channels individually to confirm, 100% of their videos end up on my subscription feed. NOT the front page, which is defined by algorithms, but the reverse chronological subscription feed. If we want to change how UKvid operates for the better, stop using the front page! Start doing the hard work, as viewers, and actually search for videos, give every video a fair chance whether it has 5 views or 5 million views. Sticking only to the popular videos forces UKvid to change things up through the algorithm, which in turn encourages content creators to "game" the algorithm, which makes the experience more frustrating and less transparent for viewers.
PairedPrototype 5 днів тому
So far, I haven't actually subbed because I felt it was pointless as YT decides what it wants to show anyway, and somehow I keep seeing your videos and enjoying them, so... I'll give your bell a tickle, sir o7
Chris Allington
Chris Allington 5 днів тому
There is one other way besides the bell. Be a selective viewer. By now, the algorithm has learned that some viewers are less reachable by clickbait. Every Veritasium video is suggested to me, because it is one of the few things I will watch. Be a selective viewer, and UKvid will release you from clickbait prison. A few years ago, I would ignore entire screens of thumbnails and type in searches, trying to think of less common names for things I enjoy. For example, I would type holography instead of hologram. The algorithm pretty much just shows me my subscriptions now, and suggests new channels.
Wat'onsed Lee
Wat'onsed Lee 5 днів тому
This leads me to wonder how UKvid algorithm arranges comments.
Tea with Liya
Tea with Liya 5 днів тому
Recommended for you (as I'm watching the video): why are 96 million black balls on this reservoir? The algorithm really does decide what we watch. And the clickbait - I don't like it, you don't like it. But we've got to do it if we want to win on this platform
Flat ED
Flat ED 6 днів тому
Going viral: this is what humanity has come to.
Yimen kanj
Yimen kanj 6 днів тому
am I satisfied? YES. Thank you
Feo Kozmin
Feo Kozmin 6 днів тому
Reminds me of Elon Musk for whatever reason
Randal Turner
Randal Turner 6 днів тому
The quality of your videos are equal to and in many cases surpass what you would see on TV which is hard to find on youtube these days. you put a lot of care and work into the videos with accurate information - well researched and articulately presented. Look forward to seeing more in the future :-)
Bruno Silveira
Bruno Silveira 6 днів тому
Man, incredible video. I can't believe momeone apologizing for clickbaiting e proving why is necessary! probs
4GArt 6 днів тому
Very good information ❤️❤️❤️
johnnydangandco 6 днів тому
Great job brother, see you at 6 million!
johnnydangandco 6 днів тому
WATCH MY VIDEO FOR FREE GRILLS! (Watch it a million times that is)
marcijunebug 6 днів тому
Loved this presentation, just discovered the channel! 👍
Minox sta
Minox sta 6 днів тому
When you asked how to change the platform/metrics I was thinking ratings of how much the person enjoyed the video, and I see that's already coming, so I'm looking forward to that!
Stephen Morrish
Stephen Morrish 7 днів тому
The link I use to open UKvid is to my subscriptions ukvid.net/u-feedsubscriptions I don't much care for UKvids algorithm. I find new content creators from the suggested "Up next" but most often it will be something posted on Reddit or Twitter by someone. Getting your audience to open UKvid from their subscription feed might be the most powerful way to make sure your content is seen by your fans.
The likes for this video dont go over 187.000 hmmmmmm...
wicked hours
wicked hours 7 днів тому
That is really informative video.
Cornelius Zaius
Cornelius Zaius 7 днів тому
Got to the end; Geez quit drinking the kool-aid man. It's over. You're already jumping through stupid hoops hoping to get scraps. Promote yourself for yourself on either a neutral or your own platform and deal with the reality that that's the only sustainable way.
Cornelius Zaius
Cornelius Zaius 7 днів тому
UKvid is not a career. It's not a place to make lots of money. It never was. It was always somebody else's platform designed specifically for maximum exploitation of the people creating content for it. This is reaching a crescendo, and can only go on so long. Soon there will be a handful of the old typical UKvidr who have the resources and resolve to basically sit at a computer 16 hours a day or more optimizing this and that for a fraction of what they once made. Then there will be the new majority; big name legacy cable networks; everyone else is doomed. It just took a long time for a lot of optimistic suckers to recognize what those of us who have been on the Internet since the 80's know; somebody else's platform is never, ever for your benefit.
Asir Ajmal
Asir Ajmal 7 днів тому
Thank you. Just subscribed and rang the bell. Also chose "all"
John Kilo
John Kilo 7 днів тому
I think the CTR tends to force the click baiting as you point out and I think it is somewhat inevitable using the CTR metric. But, I do think there's a better way. I think there should be a ranking system that is activated after watching for the 7 minutes. In other words, if the viewer has watched the video for a decent amount of time he will be forced to rank the video on a scale of 1-5 or whatever. And the videos with the higher ranking continue to rise, while the videos with the lower ranking (which are assumed to not actually deliver to the viewer what he thought he was going to get.) This way the viewer is actually ranking the algorithm's success in delivering content that the viewer is satisfied with. This would also discourage click baiting because the behavior that drives click baiting tactics would be discouraged.
mata langit
mata langit 7 днів тому
I always subscribe channels that I'm interested. Disliked every videos that I don't like. I generally avoid clickbaits especially from unknown channels. Sometimes I like the videos too if it's something that very interesting. At some point UKvid algorithm doesn't make any recommendations other than channels that I'm already subscribed to because I disliked like 99% of their recommendation. I want to see new interesting channel but the what they showed me was brainless clickbaity videos. What do they expect? I would like them? Subscribe them? No way! Dislike is what they deserve and sometimes report for spamming useless videos. Watched Mr beast' video once never click them again. He's just flexing his wealth not interesting at all.
Dan Franco
Dan Franco 7 днів тому
add "real titles" in the description or in the intro of the video :) This video was really good btw.
Grants Pass TV Repair
Grants Pass TV Repair 7 днів тому
It seems to boil down to just a few principles. Good titles, and produce interesting content that keeps people engaged for as long as possible.
Sevana 7 днів тому
Very insightful. You just provided us with an honest, detailed, and interesting explanation. Thank you for sharing your thoughts with us via such a high-quality video.
Brian Kenneth Kondas
Brian Kenneth Kondas 7 днів тому
for those who have very little subscribers it’s good to know that is not important unless those subscribers ring the bell. UKvid video performance is based on video thumbnail image, title, and audience interest in that topic.
Nelson Watson
Nelson Watson 7 днів тому
This video was highly informative about why I'm seeing so many creators use these wacky thumbnails. It's funny how the thumbnails are meant to make videos stand out, but they're already sort of cliche'. I was briefly interested in online marketing and noticed these thumbnails more because they're so prevalent in that niche. While being on UKvid is sort of selling yourself, the tactics that are having to be used are reminiscent of the image some people have of a used car salesman. As I kick around ideas for making my own UKvid channel, it becomes clear that the platform itself is sort of the Lucy Van Pelt of the process. Yanking that ball away before all the Charlie Browns on the platform can kick. Definitely not whining here, just commenting on what I've learned through your video and others discussing this topic.
totalh8 7 днів тому
I can only like this so much... There needs to be a LOVE button!!
Jeong-hun Sin
Jeong-hun Sin 7 днів тому
03:04 The right-most one is retarded. Look at its eyes...
Umang Prajapati
Umang Prajapati 7 днів тому
The best solution is : Stop Custom Thumbnails
Andrew Aker
Andrew Aker 8 днів тому
Good video dude. Thanks for sharing your insights! I didn't even know I had to ring the bell to be notified! I thought that's what subscribing would do! Your bell has been rung today sir!
Vincent Spiezio
Vincent Spiezio 8 днів тому
You seem a little bummed that this is where things went. So, let me tell you that I haven't seen a Veritasium video in about 4 years. I searched your channel tonight purely because I remembered the video content and quality is actually pretty good. So kudos on that.
Perks 8 днів тому
found your channel through a different video, but the 96 million balls video is in my recommended right now (and repeatedly) so I'm going to watch it because you seem genuine and this was a fantastic video.
Drop mop the kiwis
Drop mop the kiwis 8 днів тому
What if all the science UKvidrs just left and made some other for the people who want to watch that and the people who want to watch games can go to another site on UKvid kind of like the category section 🤔
Esther Lao
Esther Lao 8 днів тому
Really helpful video....I'm small youtuber, would love to support each other
Øystein Salomonsen
Øystein Salomonsen 8 днів тому
I love your videos! Keep up the good work!
Sim Salabim
Sim Salabim 8 днів тому
I noticed the quality of videos on YT went down and it became too clickbaity. It's all about grabbing attention now. I watched many videos with only like a 1000 views on youtube of the highest quality imaginable, some presentation by professors etc, but they're not clickbaity.
UrbanAstronomer 8 днів тому
Love the telescope in the background
David Daniels
David Daniels 8 днів тому
What a dilemma - and what a help for us “Little Guys.” My wife is Chinese and she has a channel speaking to Chinese about Western things and how they may affect folks in China. Being New, she was feeling bad about not getting many “Views.” Then I watched a video by Derral Eves, who is a “Gold Certified UKvid something” talk about the importance of Thumbnails. Off I went, whipping up a set of Thumbnails to replace the non-Custom ones that UKvid inserted as placeholders. And Bang! Her clicks went up! Not Huge numbers, but for a new little guy, a few new clicks means a lot, Yet still was the algorithm. UKvid AI will look at the photo(s) and words used against what content is shown in your video. If the 2 match-up - up you go. If no match - UKvid won’t push. A way of warning to Play Fair.
天楽 9 днів тому
This is a system, play by the rule is never the problem. The problem is this stupid trend of youtube tolerates, even encourages greedy and malicious copyright claims.
Brett Mugford
Brett Mugford 9 днів тому
Amazing video and production value!! Thank you!
deputyVH 9 днів тому
You have bell notifications in your favour too now. How important is that?
Osali Ramirez-Garcia
Osali Ramirez-Garcia 9 днів тому
Can anyone go and watch my one video i have
Kaitlyn Peters
Kaitlyn Peters 9 днів тому
Starred ratings on youtube would be amazing.
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